David Courtier-DuttonMar 23, 20216 minBands, brands and the importance of authenticity to your music strategy (part 2)David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-DuttonMar 16, 20214 minBrands, Bands & the Importance of Authenticity Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this