David founded the business in 2007 having previously been a lawyer, a banker and then a successful tech entrepreneur. David not only leads the business but also acts as head strategist on many of the company’s significant sonic branding projects for clients such as DHL, Amazon and eBay in partnership with other leading sonic branding agencies.
"While the branding market is generally well served with implicit and explicit research tools, music is an area that, to date, has received very little attention. As music becomes ever more important to brands we see a huge opportunity to bring world-leading objectivity and insight to the market to help brands profitably exploit all that music has to offer them.”
Project Management Lead
Data Science Lead
Antione gives us the data science edge behind our many innovations. He joined from Kantar Research where he led a team developing new and unique research methodologies. In addition to helping us sustain our world lead in sonic testing, Antoine ensures the SoundOut team extracts actionable insights from the unique research data we collect for clients.
“Knowing that we have mapped the DNA of music - the relationship between any music composition and the response it triggers on over 200 human emotions - is seriously cool and underpins a number of new innovative and unique products and services that we will be bringing to market in the future.”
Grace co-founded SoundOut with David in 2007. Grace is head of product development and responsible for SoundOut’s internal processes. Like all senior people at SoundOut, Grace stays connected to client needs by having an active role with client and partner projects.
“It’s great to wake up each day knowing you’ve helped to create something that is the best in the world. SoundOut is a nimble and highly innovative place to work and being able to use and stretch your mind every day is exciting, particularly in the current world environment.”
Rob leads our music division having previously led the Entertainment and Music arm of Nielsen Research.
“At Nielsen we were constantly measuring rather than predicting. That’s why I joined SoundOut - to change business outcomes rather than simply quantify them. Over the past few years we have elevated music testing to a whole new level and our ability to now predict on a granular level the emotional impact on consumers is truly game changing.”
Project Management Lead
Sandra manages all our core development projects and has a wealth of experience managing the day to day operations of web development.
“Every day throws up new opportunities and challenges, often with some of the best known brands in the world. Each of the SoundOut team have their deep specialisms while also being flexible and dynamic and collaborative. It’s a very special place to work.”
Jose leads our development division and is a coding guru.
“Innovation is relentless at SoundOut, with the development roadmap stretching far into the future. To always be working on the new, new thing while building enterprise strength tools is truly energising and exciting.”