PRESS/BLOG

New research quantifies the emotional impact of music on advertising

SoundOut in Ad Age

The ultimate sonic brand?

SoundOut in Digital Journal

SoundOut announces the US’s most effective sonic logos of 2022

SoundOut in Yahoo!

SoundOut in Boston Herald

SoundOut in International Business Times

SoundOut in AP News

Putting the implicit/subconscious impact of music to work for brands and marketers

Delivering quality data from human feedback to unleash the power of sound for brands

SoundOut in WARC

SoundOut in Transform

SoundOut in Brands Journal

SoundOut in The Grocer

Disrupting the sonic branding market with a little bit of intellectual alchemy

Transforming brand performance with music

DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound

SoundOut in Digital Journal

SoundOut in Martech Series

SoundOut in Globe Newswire

SoundOut in AP News

SoundOut wins 2022 BIG Innovation Award

SoundOut in Yahoo! Finance

An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat

No, no limits, we’ll reach for the sky

Like a rubber ball….

Why developing consistent brand character is so important

Exploring the science of music

SoundOut in WARC

SoundOut in MarketingWeek

SoundOut in WARC

SoundOut in Transform

SoundOut in Campaign

SoundOut in The Drum

Music, memory and the commercial potential for music and brands

Come up and see me, make me smile

SoundOut in Brandingmag

Putting the emotional power of music to good work

SoundOut in Advertising Week

SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US

SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

How data can inform and enhance your sonic strategy at every step

The Top 100 US sonic logos named in the new SoundOut Index

Good vibrations…

You can check out any time you like...

SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

Do people ‘trust’ your sonic identity?

MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool

Bands, brands and the importance of authenticity to your music strategy (part 2)