The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Apr 11
- 1 min
TikTok key to sonic branding with Gen Z
US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...
Grace Hammond
- Mar 14
- 1 min
SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Grace Hammond
- Mar 14
- 1 min
SoundOut in Performance Marketing World
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 9
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Grace Hammond
- Mar 8
- 1 min
Marketers to enter the ‘real world’ by 2024
David Courtier-Dutton comments on a number of marketing trends for the year
Grace Hammond
- Feb 13
- 1 min
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 11
- 1 min
How can brands use sound and music to better empathise with consumers?
The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....
Grace Hammond
- Dec 20, 2022
- 1 min
SoundOut in Transform magazine
SoundOut: Aldi ad music is UK Christmas number one.
Grace Hammond
- Oct 20, 2022
- 4 min
Campaign music search for brands and agencies
SoundOut launch new search tool for brands and agencies
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Sep 14, 2022
- 1 min
SoundOut in Campaign
With more chief music officers joining the C-suite, does it signal a broader trend ...
Grace Hammond
- Sep 13, 2022
- 1 min
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Grace Hammond
- Aug 31, 2022
- 1 min
SoundOut in Campaign
Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Branding Mag
The use of music to deliver emotional impact in storytelling is well established.
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