How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
How brands can use music in adverts to make people feel good and sell too
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Sound provides a massive opportunity for brands to get between someone’s ears!
New research quantifies the emotional impact of music on advertising
SoundOut in Ad Age
The ultimate sonic brand?
SoundOut in Digital Journal
SoundOut in Yahoo!
SoundOut in International Business Times
SoundOut in AP News
SoundOut in Boston Herald
Putting the implicit/subconscious impact of music to work for brands and marketers
Delivering quality data from human feedback to unleash the power of sound for brands
SoundOut in WARC
SoundOut in Transform
SoundOut in Brands Journal
SoundOut in The Grocer
Disrupting the sonic branding market with a little bit of intellectual alchemy
Transforming brand performance with music