To continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...

SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign

Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

You know what James Bond and Darth Vadar sound like, but have you ever wondered what SoundTrack Trump or Boris would have?

The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the...

March 2020: SoundOut has been selected in ConnectTVT’s 50 Game Changers 2020 cohort. It joins the Thames Valley’s breakthrough tech and...