Grace HammondMay 206 minNew research quantifies the emotional impact of music on advertisingSoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Lu ScottApr 141 minSoundOut in Ad Age'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.
Grace HammondApr 143 minThe ultimate sonic brand?What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Lu ScottApr 121 minSoundOut in Digital Journal'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.
Lu ScottApr 111 minSoundOut in Yahoo!'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.
Lu ScottApr 111 minSoundOut in International Business Times'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.
Lu ScottApr 111 minSoundOut in AP News'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what AP News had to say about SoundOut.
Lu ScottApr 111 minSoundOut in Boston Herald'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what the Boston Herald had to say about SoundOut.
Grace HammondMar 238 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace HammondMar 95 minDelivering quality data from human feedback to unleash the power of sound for brands Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Lu ScottFeb 241 minSoundOut in WARC'Sonic branding: Making sound count'. Read what WARC had to say about SoundOut.
Lu ScottFeb 241 minSoundOut in Transform'Just Eat pips Intel to top SoundOut sonic logos UK list'. Read what Transform had to say about SoundOut.
Lu ScottFeb 241 minSoundOut in Brands Journal'SOUNDOUT ANNOUNCES THE UK’S MOST EFFECTIVE SONIC LOGOS OF 2022'. Read what Brands Journal had to say about SoundOut.
Lu ScottFeb 231 minSoundOut in The Grocer'Aldi and Ocado jingles named most memorable of UK supermarkets'. Read what The Grocer had to say about SoundOut.
Lu ScottFeb 167 minDisrupting the sonic branding market with a little bit of intellectual alchemyAs 2021 was a momentous year for SoundOut, we thought it was time we heard from our founder, David, about the future of sonic branding...
Grace HammondJan 254 minTransforming brand performance with musicTo continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...
David Courtier-DuttonDec 20, 20213 minAn ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treatSoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Lu ScottDec 15, 20214 minNo, no limits, we’ll reach for the skyTalking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...
Grace HammondJun 15, 20214 minHow data can inform and enhance your sonic strategy at every stepHow data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Lu ScottMay 13, 20212 minGood vibrations…Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......