Webinar: Music in the AI Era
On May 15th MusicTech UK co-hosted a webinar in partnership with SoundOut, Lewis Silken, Cyanite and DLMDD. The session is an...
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Emily Waters
- May 17
- 1 min
SoundOut feature: Could a Soundtrack Change Rishi Sunak’s Chances of Election Success?
https://www.lbbonline.com/news/could-a-soundtrack-change-rishi-sunaks-chances-of-election-success
Emily Waters
- May 17
- 1 min
Audio boom: How music could win or lose this year’s general election
SoundOut feature in Marketing Beat, here: https://www.marketing-beat.co.uk/2024/05/13/election-music-audio/
Emily Waters
- May 17
- 1 min
SoundOut: How a 1979 disco classic could save Rishi Sunak from electoral disaster
https://metro.co.uk/2024/05/13/a-1979-disco-classic-save-rishi-sunak-election-disaster-20829993/
Emily Waters
- May 17
- 1 min
SoundOut on Sky News
Click here to watch SoundOut feature on Sky News oundOut feature on Sky News
Emily Waters
- Apr 8
- 1 min
Human Creativity Outperforms AI in Commercial Music Composition, Study Finds
Humans compose more emotionally accurate and appealing music than Gen AI. https://killthedj.com/human-music-outperforms-ai-in-commercial-...
Emily Waters
- Apr 8
- 1 min
Human beats AI in commercial music competition – but only just
https://mediashotz.co.uk/human-beats-ai-in-commercial-music-competition-but-only-jus t/
Emily Waters
- Feb 16
- 1 min
Enabling Brand Harmony – Creating and Executing a Music Strategy
Advertising Week is a global gatherer of advertising, marketing, brand and technology professionals. Find the full article here:...
Emily Waters
- Jan 16
- 1 min
Generative AI lift-off for music and brands
Read the full article here: https://aijourn.com/generative-ai-lift-off-for-music-and-brands/
Emily Waters
- Jan 16
- 1 min
Ring in the new: the year of generative AI lift off for music and brands
What are the opportunities (and threats) created by AI for the ad industry from a music and voice perspective? Click here to read on:...
Grace Hammond
- Feb 7, 2023
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 12, 2023
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Grace Hammond
- May 20, 2022
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Lu Scott
- Apr 15, 2022
- 1 min
SoundOut in Ad Age
'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.
Grace Hammond
- Apr 14, 2022
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Lu Scott
- Apr 13, 2022
- 1 min
SoundOut in Digital Journal
'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.
Lu Scott
- Apr 12, 2022
- 1 min
SoundOut in Yahoo!
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.
Lu Scott
- Apr 12, 2022
- 1 min
SoundOut in International Business Times
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.
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