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    New research quantifies the emotional impact of music on advertising
    Grace Hammond
    • May 20
    • 6 min

    New research quantifies the emotional impact of music on advertising

    SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
    SoundOut in Ad Age
    Lu Scott
    • Apr 14
    • 1 min

    SoundOut in Ad Age

    'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.
    The ultimate sonic brand?
    Grace Hammond
    • Apr 14
    • 3 min

    The ultimate sonic brand?

    What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
    SoundOut in Digital Journal
    Lu Scott
    • Apr 12
    • 1 min

    SoundOut in Digital Journal

    'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.
    SoundOut in Yahoo!
    Lu Scott
    • Apr 11
    • 1 min

    SoundOut in Yahoo!

    'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.
    SoundOut in International Business Times
    Lu Scott
    • Apr 11
    • 1 min

    SoundOut in International Business Times

    'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.
    SoundOut in AP News
    Lu Scott
    • Apr 11
    • 1 min

    SoundOut in AP News

    'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what AP News had to say about SoundOut.
    SoundOut in Boston Herald
    Lu Scott
    • Apr 11
    • 1 min

    SoundOut in Boston Herald

    'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what the Boston Herald had to say about SoundOut.
    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    Delivering quality data from human feedback to unleash the power of sound for brands
    Grace Hammond
    • Mar 9
    • 5 min

    Delivering quality data from human feedback to unleash the power of sound for brands

    Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
    SoundOut in WARC
    Lu Scott
    • Feb 24
    • 1 min

    SoundOut in WARC

    'Sonic branding: Making sound count'. Read what WARC had to say about SoundOut.
    SoundOut in Transform
    Lu Scott
    • Feb 24
    • 1 min

    SoundOut in Transform

    'Just Eat pips Intel to top SoundOut sonic logos UK list'. Read what Transform had to say about SoundOut.
    SoundOut in Brands Journal
    Lu Scott
    • Feb 24
    • 1 min

    SoundOut in Brands Journal

    'SOUNDOUT ANNOUNCES THE UK’S MOST EFFECTIVE SONIC LOGOS OF 2022'. Read what Brands Journal had to say about SoundOut.
    SoundOut in The Grocer
    Lu Scott
    • Feb 23
    • 1 min

    SoundOut in The Grocer

    'Aldi and Ocado jingles named most memorable of UK supermarkets'. Read what The Grocer had to say about SoundOut.
    Disrupting the sonic branding market with a little bit of intellectual alchemy
    Lu Scott
    • Feb 16
    • 7 min

    Disrupting the sonic branding market with a little bit of intellectual alchemy

    As 2021 was a momentous year for SoundOut, we thought it was time we heard from our founder, David, about the future of sonic branding...
    Transforming brand performance with music
    Grace Hammond
    • Jan 25
    • 4 min

    Transforming brand performance with music

    To continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...
    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
    David Courtier-Dutton
    • Dec 20, 2021
    • 3 min

    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat

    SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
    No, no limits, we’ll reach for the sky
    Lu Scott
    • Dec 15, 2021
    • 4 min

    No, no limits, we’ll reach for the sky

    Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...
    How data can inform and enhance your sonic strategy at every step
    Grace Hammond
    • Jun 15, 2021
    • 4 min

    How data can inform and enhance your sonic strategy at every step

    How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
    Good vibrations…
    Lu Scott
    • May 13, 2021
    • 2 min

    Good vibrations…

    Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
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