How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
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Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Grace Hammond
- May 20, 2022
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Lu Scott
- Apr 14, 2022
- 1 min
SoundOut in Ad Age
'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.
Grace Hammond
- Apr 14, 2022
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Lu Scott
- Apr 12, 2022
- 1 min
SoundOut in Digital Journal
'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.
Lu Scott
- Apr 11, 2022
- 1 min
SoundOut in Yahoo!
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.
Lu Scott
- Apr 11, 2022
- 1 min
SoundOut in International Business Times
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.
Lu Scott
- Apr 11, 2022
- 1 min
SoundOut in AP News
'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what AP News had to say about SoundOut.
Lu Scott
- Apr 11, 2022
- 1 min
SoundOut in Boston Herald
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what the Boston Herald had to say about SoundOut.
Grace Hammond
- Mar 23, 2022
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Mar 9, 2022
- 5 min
Delivering quality data from human feedback to unleash the power of sound for brands
Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Lu Scott
- Feb 24, 2022
- 1 min
SoundOut in WARC
'Sonic branding: Making sound count'. Read what WARC had to say about SoundOut.
Lu Scott
- Feb 24, 2022
- 1 min
SoundOut in Transform
'Just Eat pips Intel to top SoundOut sonic logos UK list'. Read what Transform had to say about SoundOut.
Lu Scott
- Feb 24, 2022
- 1 min
SoundOut in Brands Journal
'SOUNDOUT ANNOUNCES THE UK’S MOST EFFECTIVE SONIC LOGOS OF 2022'. Read what Brands Journal had to say about SoundOut.
Lu Scott
- Feb 23, 2022
- 1 min
SoundOut in The Grocer
'Aldi and Ocado jingles named most memorable of UK supermarkets'. Read what The Grocer had to say about SoundOut.
Lu Scott
- Feb 16, 2022
- 7 min
Disrupting the sonic branding market with a little bit of intellectual alchemy
As 2021 was a momentous year for SoundOut, we thought it was time we heard from our founder, David, about the future of sonic branding...
Grace Hammond
- Jan 25, 2022
- 4 min
Transforming brand performance with music
To continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...
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