SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.

'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.

What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.

'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.

'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.

'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what AP News had to say about SoundOut.

'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what the Boston Herald had to say about SoundOut.

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...

'Sonic branding: Making sound count'. Read what WARC had to say about SoundOut.

'Just Eat pips Intel to top SoundOut sonic logos UK list'. Read what Transform had to say about SoundOut.

'SOUNDOUT ANNOUNCES THE UK’S MOST EFFECTIVE SONIC LOGOS OF 2022'. Read what Brands Journal had to say about SoundOut.

'Aldi and Ocado jingles named most memorable of UK supermarkets'. Read what The Grocer had to say about SoundOut.

As 2021 was a momentous year for SoundOut, we thought it was time we heard from our founder, David, about the future of sonic branding...

To continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...

SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign

Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......