Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
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Grace Hammond
- Jul 27
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Grace Hammond
- May 20
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Lu Scott
- Apr 14
- 1 min
SoundOut in Ad Age
'MARKETING WINNERS AND LOSERS OF THE WEEK'. Read what Ad Age had to say about SoundOut.
Grace Hammond
- Apr 14
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Lu Scott
- Apr 12
- 1 min
SoundOut in Digital Journal
'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what Digital Journal had to say about SoundOut.
Lu Scott
- Apr 11
- 1 min
SoundOut in Yahoo!
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what Yahoo! had to say about SoundOut.
Lu Scott
- Apr 11
- 1 min
SoundOut in International Business Times
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what International Business Times had to say about SoundOut.
Lu Scott
- Apr 11
- 1 min
SoundOut in AP News
'SoundOut Announces the US’s Most Effective Sonic Logos of 2022'. Read what AP News had to say about SoundOut.
Lu Scott
- Apr 11
- 1 min
SoundOut in Boston Herald
'SoundOut Announces the US's Most Effective Sonic Logos of 2022'. Read what the Boston Herald had to say about SoundOut.
Grace Hammond
- Mar 23
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Mar 9
- 5 min
Delivering quality data from human feedback to unleash the power of sound for brands
Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Lu Scott
- Feb 24
- 1 min
SoundOut in WARC
'Sonic branding: Making sound count'. Read what WARC had to say about SoundOut.
Lu Scott
- Feb 24
- 1 min
SoundOut in Transform
'Just Eat pips Intel to top SoundOut sonic logos UK list'. Read what Transform had to say about SoundOut.
Lu Scott
- Feb 24
- 1 min
SoundOut in Brands Journal
'SOUNDOUT ANNOUNCES THE UK’S MOST EFFECTIVE SONIC LOGOS OF 2022'. Read what Brands Journal had to say about SoundOut.
Lu Scott
- Feb 23
- 1 min
SoundOut in The Grocer
'Aldi and Ocado jingles named most memorable of UK supermarkets'. Read what The Grocer had to say about SoundOut.
Lu Scott
- Feb 16
- 7 min
Disrupting the sonic branding market with a little bit of intellectual alchemy
As 2021 was a momentous year for SoundOut, we thought it was time we heard from our founder, David, about the future of sonic branding...
Grace Hammond
- Jan 25
- 4 min
Transforming brand performance with music
To continue our series of interviews with experts in branding and sonic branding, we are delighted to share the thoughts of Max De Lucia,...
David Courtier-Dutton
- Dec 20, 2021
- 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Lu Scott
- Dec 15, 2021
- 4 min
No, no limits, we’ll reach for the sky
Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...