Chicken Licken or King Canute – where is generative AI taking the music industry?
David Courtier-Dutton – Co-founder, SoundOut Over the past 12 months the impact of AI on the creative industries has been both dramatic...
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Grace Hammond
- Apr 27
- 3 min
The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
Grace Hammond
- Apr 26
- 1 min
Brands are failing to connect with Gen Z through sonic branding
SoundOut, the leading sonic branding and testing agency, has revealed how US brands are failing to connect effectively with Gen Z in...
Grace Hammond
- Apr 26
- 1 min
SoundOut in AI Journal
SoundOut launches new service to instantly match brands to top trending TikTok tracks. Read more at: https://aijourn.com/press_release/so...
Grace Hammond
- Apr 11
- 1 min
TikTok key to sonic branding with Gen Z
US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...
Grace Hammond
- Mar 14
- 1 min
SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Grace Hammond
- Mar 14
- 1 min
SoundOut in Performance Marketing World
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 10
- 1 min
New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 9
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Grace Hammond
- Mar 8
- 1 min
Marketers to enter the ‘real world’ by 2024
David Courtier-Dutton comments on a number of marketing trends for the year
Grace Hammond
- Mar 8
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative agency Loud Parade.
Grace Hammond
- Feb 13
- 1 min
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Jan 11
- 1 min
John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table
"... one of the most powerful ways to tie the emotion of the campaign with the brand itself is through music. "
Grace Hammond
- Jan 11
- 1 min
How can brands use sound and music to better empathise with consumers?
The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....
Grace Hammond
- Dec 20, 2022
- 1 min
SoundOut in Transform magazine
SoundOut: Aldi ad music is UK Christmas number one.
Grace Hammond
- Dec 13, 2022
- 3 min
John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table
SoundOut, the leader in sonic branding testing, has revealed the most effective advertising soundtracks of the 2022 Christmas season.
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