SoundOut in Brands Journal
SoundOut feature in Brands Journal, measuring the subconscious impact of music on your brand.
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Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Grace Hammond
- May 20, 2022
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace Hammond
- Apr 14, 2022
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Grace Hammond
- Mar 23, 2022
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Mar 9, 2022
- 5 min
Delivering quality data from human feedback to unleash the power of sound for brands
Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Grace Hammond
- Jan 20, 2022
- 2 min
DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound
DLMDD and SoundOut launch tool to help Brands find their Sound
David Courtier-Dutton
- Dec 20, 2021
- 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- Jun 15, 2021
- 4 min
How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Grace Hammond
- May 19, 2021
- 4 min
The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
Lu Scott
- May 13, 2021
- 2 min
Good vibrations…
Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
Grace Hammond
- Apr 23, 2021
- 2 min
You can check out any time you like...
There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
Grace Hammond
- Mar 24, 2021
- 4 min
MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool
Mapping the emotional DNA of music
SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool
David Courtier-Dutton
- Mar 23, 2021
- 6 min
Bands, brands and the importance of authenticity to your music strategy (part 2)
David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-Dutton
- Mar 16, 2021
- 4 min
Brands, Bands & the Importance of Authenticity
Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
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