sonic branding | SoundOut

How data can inform and enhance your sonic strategy at every step

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

The Top 100 US sonic logos named in the new SoundOut Index

SoundOut Index ranks top sonic brand identities

Good vibrations…

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......

You can check out any time you like...

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.

MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool

Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool

Bands, brands and the importance of authenticity to your music strategy (part 2)

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Brands, Bands & the Importance of Authenticity

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this