brandappeal | SoundOut

SoundOut launches new TikTok service

The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency

SoundOut launches new service to instantly match brands to top trending TikTok tracks

SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade

Marketers to enter the ‘real world’ by 2024

David Courtier-Dutton comments on a number of marketing trends for the year

10 strategies to accelerate the attribution of your sonic brand

If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....

How brands can use music in adverts to make people feel good and sell too

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

SoundOut in Transform magazine

SoundOut: Aldi ad music is UK Christmas number one.

SoundOut in Brands Journal

"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.

SoundOut in Branding Mag

The use of music to deliver emotional impact in storytelling is well established.

New research quantifies the emotional impact of music on advertising

SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.

The ultimate sonic brand?

What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.