The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 9
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Grace Hammond
- Mar 8
- 1 min
Marketers to enter the ‘real world’ by 2024
David Courtier-Dutton comments on a number of marketing trends for the year
Grace Hammond
- Feb 13
- 1 min
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Dec 20, 2022
- 1 min
SoundOut in Transform magazine
SoundOut: Aldi ad music is UK Christmas number one.
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Branding Mag
The use of music to deliver emotional impact in storytelling is well established.
Grace Hammond
- May 20, 2022
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace Hammond
- Apr 14, 2022
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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