SoundOutBlog

The Top 100 US sonic logos named in the new SoundOut Index

SoundOut Index ranks top sonic brand identities

Good vibrations…

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......

You can check out any time you like...

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.

Do people ‘trust’ your sonic identity?

Every brand wants to be trusted. Trust is the bedrock of any lasting relationship and without trust it is all but impossible to build a...

MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool

Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool

Bands, brands and the importance of authenticity to your music strategy (part 2)

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Brands, Bands & the Importance of Authenticity

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this

Soundtracks for politicians

You know what James Bond and Darth Vadar sound like, but have you ever wondered what SoundTrack Trump or Boris would have?

SoundOut CEO David Courtier-Dutton appears in Leaders Council podcast alongside Lord Blunkett.

The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the...

SoundOut selected as Thames Valley tech and digital future maker

March 2020: SoundOut has been selected in ConnectTVT’s 50 Game Changers 2020 cohort. It joins the Thames Valley’s breakthrough tech and...