David Courtier-DuttonDec 20, 20213 minAn ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treatSoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Lu ScottDec 15, 20214 minNo, no limits, we’ll reach for the skyTalking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...
Lu ScottNov 10, 20212 minLike a rubber ball….Continuing our focus on the special culture at SoundOut, we thought we’d introduce you to the lovely Emily. Like the Bobby Vee song from...
Lu ScottNov 3, 20214 minWhy developing consistent brand character is so importantThis post is the fifth in a series of interviews with experts in branding and sonic branding. This time we have captured the thoughts of...