SoundOut in MarketingWeek
'If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses'. Read what MarketingWeek had to say...
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Lu Scott
- Sep 27, 2021
- 1 min
SoundOut in WARC
'Match brand personality to sonic branding'. Read what WARC had to say about SoundOut.
Lu Scott
- Sep 23, 2021
- 1 min
SoundOut in Transform
'Currys PC World and Pepsodent rank highest in SoundOut’s personality report'. Read what Transform had to say about SoundOut.
Lu Scott
- Sep 22, 2021
- 1 min
SoundOut in Campaign
'And the top five brand sonic logos in UK advertising are…'. Read what Campaign had to say about SoundOut.
Lu Scott
- Sep 21, 2021
- 1 min
SoundOut in The Drum
'How to match the right audio to your ad'. Read what The Drum had to say about SoundOut.
Lu Scott
- Sep 14, 2021
- 4 min
Music, memory and the commercial potential for music and brands
This post is the third in a series of interviews with experts in the sonic branding sector. And we’re delighted that Dave Baker another...
Lu Scott
- Sep 1, 2021
- 2 min
Come up and see me, make me smile
The Cockney Rebel classic starts with the line... ‘You’ve done it all, you’ve broken every code’… which connects nicely with the role of...
Lu Scott
- Aug 30, 2021
- 1 min
SoundOut in Brandingmag
'How to Make Your Sonic Logo a Distinctive Brand Asset'. Read what Brandingmag had to say about SoundOut.
Lu Scott
- Aug 19, 2021
- 3 min
Putting the emotional power of music to good work
This post is the second in our series of interviews with experts in the sonic branding sector. Fran Board from The Sound Agency, and an...
Lu Scott
- Jul 26, 2021
- 1 min
SoundOut in Advertising Week
'Predicting Effectiveness – Brand Strategy And The Sonic Logo'. Read what Advertising Week had to say about Soundout.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- Jun 15, 2021
- 4 min
How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Grace Hammond
- May 19, 2021
- 4 min
The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
Lu Scott
- May 13, 2021
- 2 min
Good vibrations…
Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
Grace Hammond
- Apr 23, 2021
- 2 min
You can check out any time you like...
There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
Grace Hammond
- Mar 30, 2021
- 3 min
Do people ‘trust’ your sonic identity?
Every brand wants to be trusted. Trust is the bedrock of any lasting relationship and without trust it is all but impossible to build a...
Grace Hammond
- Mar 24, 2021
- 4 min
MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool
Mapping the emotional DNA of music
SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool
David Courtier-Dutton
- Mar 23, 2021
- 6 min
Bands, brands and the importance of authenticity to your music strategy (part 2)
David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
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