How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
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Lu Scott
- May 13, 2021
- 2 min
Good vibrations…
Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
David Courtier-Dutton
- Mar 23, 2021
- 6 min
Bands, brands and the importance of authenticity to your music strategy (part 2)
David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-Dutton
- Mar 16, 2021
- 4 min
Brands, Bands & the Importance of Authenticity
Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
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