Grace HammondApr 143 minThe ultimate sonic brand?What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Grace HammondMar 238 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace HammondMar 95 minDelivering quality data from human feedback to unleash the power of sound for brands Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Grace HammondJan 202 minDLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their soundDLMDD and SoundOut launch tool to help Brands find their Sound
David Courtier-DuttonDec 20, 20213 minAn ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treatSoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Grace HammondJun 23, 20213 minSoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the USSoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace HammondJun 23, 20213 minSoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace HammondJun 15, 20214 minHow data can inform and enhance your sonic strategy at every stepHow data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Lu ScottMay 13, 20212 minGood vibrations…Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
David Courtier-DuttonMar 23, 20216 minBands, brands and the importance of authenticity to your music strategy (part 2)David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-DuttonMar 16, 20214 minBrands, Bands & the Importance of Authenticity Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this