What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...

DLMDD and SoundOut launch tool to help Brands find their Sound

SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign

SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this