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    The ultimate sonic brand?
    Grace Hammond
    • Apr 14
    • 3 min

    The ultimate sonic brand?

    What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    Delivering quality data from human feedback to unleash the power of sound for brands
    Grace Hammond
    • Mar 9
    • 5 min

    Delivering quality data from human feedback to unleash the power of sound for brands

    Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
    DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound
    Grace Hammond
    • Jan 20
    • 2 min

    DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound

    DLMDD and SoundOut launch tool to help Brands find their Sound
    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
    David Courtier-Dutton
    • Dec 20, 2021
    • 3 min

    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat

    SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
    Grace Hammond
    • Jun 23, 2021
    • 3 min

    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US

    SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
    Grace Hammond
    • Jun 23, 2021
    • 3 min

    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

    SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
    How data can inform and enhance your sonic strategy at every step
    Grace Hammond
    • Jun 15, 2021
    • 4 min

    How data can inform and enhance your sonic strategy at every step

    How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
    Good vibrations…
    Lu Scott
    • May 13, 2021
    • 2 min

    Good vibrations…

    Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......
    Bands, brands and the importance of authenticity to your music strategy (part 2)
    David Courtier-Dutton
    • Mar 23, 2021
    • 6 min

    Bands, brands and the importance of authenticity to your music strategy (part 2)

    David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
    Brands, Bands & the Importance of Authenticity
    David Courtier-Dutton
    • Mar 16, 2021
    • 4 min

    Brands, Bands & the Importance of Authenticity

    Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
    • Home

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    • Soundout Index

      • Effectiveness Edition
      • Personality Edition
    • Contact

    • More

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