SoundOut launches new service to instantly match brands to top trending TikTok tracks
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
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Grace Hammond
- Mar 10
- 1 min
New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Feb 13
- 1 min
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Jan 11
- 1 min
How can brands use sound and music to better empathise with consumers?
The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....
Grace Hammond
- Dec 20, 2022
- 1 min
SoundOut in Transform magazine
SoundOut: Aldi ad music is UK Christmas number one.
Grace Hammond
- Oct 20, 2022
- 4 min
Campaign music search for brands and agencies
SoundOut launch new search tool for brands and agencies
Grace Hammond
- Sep 14, 2022
- 1 min
SoundOut in Campaign
With more chief music officers joining the C-suite, does it signal a broader trend ...
Grace Hammond
- Sep 13, 2022
- 1 min
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Grace Hammond
- Apr 14, 2022
- 3 min
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Grace Hammond
- Mar 23, 2022
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Mar 9, 2022
- 5 min
Delivering quality data from human feedback to unleash the power of sound for brands
Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Grace Hammond
- Jan 20, 2022
- 2 min
DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound
DLMDD and SoundOut launch tool to help Brands find their Sound
David Courtier-Dutton
- Dec 20, 2021
- 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- Jun 15, 2021
- 4 min
How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
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