Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
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Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Lu Scott
- Dec 15, 2021
- 4 min
No, no limits, we’ll reach for the sky
Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these lyrics…. No, no limits, we'll reach for the sky No valley too deep, no mountain too high No, no limits, won't give up the fight We do what we want, and we do it with pride. …. and they sum up what Antoine loves about working at SoundOut. Why did you join SoundOut? I’m a French engineer with a background in maths. After my Masters in computa
Lu Scott
- Nov 10, 2021
- 2 min
Like a rubber ball….
Continuing our focus on the special culture at SoundOut, we thought we’d introduce you to the lovely Emily. Like the Bobby Vee song from the 60’s, Emily just comes bouncin’ back to us. This is now her third stint at SoundOut, having joined straight from university and then leaving after about four years to have her little girl, Ella. Emily returned from maternity leave but soon decided she wanted a longer break to be with her daughter. “One of the many things I love about wor
Lu Scott
- Nov 3, 2021
- 4 min
Why developing consistent brand character is so important
This post is the fifth in a series of interviews with experts in branding and sonic branding. This time we have captured the thoughts of Simon Thong an expert in brand strategy and founder of the Revel Consultancy. Why did you set up Revel? I wanted to help companies solve business problems in a way that is engaging and fun and that helped people to learn something along the way. By gamifying problem solving I want to help companies get more creative answers to their most cha
Lu Scott
- Sep 14, 2021
- 4 min
Music, memory and the commercial potential for music and brands
This post is the third in a series of interviews with experts in the sonic branding sector. And we’re delighted that Dave Baker another alumnus of Music, Mind and Brain at Goldsmiths, University of London, shared why he is so excited to be involved in our latest research project with Goldsmiths, supported by Innovate UK. How did you get into the fast-developing field of audio-branding? I’m originally a musician. I play the trumpet and I became fascinated by music psychology w
Lu Scott
- Sep 1, 2021
- 2 min
Come up and see me, make me smile
The Cockney Rebel classic starts with the line... ‘You’ve done it all, you’ve broken every code’… which connects nicely with the role of Jose Rodriguez our Head of Development. Amongst other things, Jose ensures we have no broken code at SoundOut. In fact, Jose joined us in 2015 to help us transform the performance of our research panel platform. It’s thanks to Jose, and his complete redesign of what we had when he arrived, that we have the world-leading panel of today. It’s
Lu Scott
- May 13, 2021
- 2 min
Good vibrations…
Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like... ’because it seemed to sum up how our culture creates returners. So, after talking to the amazingly talented Sandra Villamizar, we thought we’d continue the Californian theme with a nod to the Beach Boys. When we asked Sandra why she joined SoundOut she said: “It was all about the good vibrations I got when I met the team. My career was going rea
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