From over 500,000 proprietary consumer studies, SoundOut* has mapped the emotional DNA of music to understand how over 240 separate emotional attributes interrelate.  This unique framework  is used to precisely plot the personality of any music track and enables you to:

 

• Measure the emotional match between the track and any combination of 240 emotional attributes.

• Define your own brand personality within this framework, enabling you to search for and measure the emotional match between your brand and any music track. 

• Test any candidate track for brand and/or campaign fit - in under 2 minutes**.

This unique combination of consumer studies, AI (neural networks) and over 200 machine learning algorithms  enables you, for the first time, to consistently execute on a music strategy that both drives campaign effectiveness and builds brand.  All with the confidence that the human emotional response you trigger will be exactly as intended.
 
*In partnership with music psychology faculty of Goldsmiths, University of London 
**In partnership with Cyanite, the world leader in AI tagging of music