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The world leader in sonic testing and sonic search for brands
Helping brands harness the power of sound
Everything we do is focused on ensuring that your brand sound is aligned with your brand personality and is delivering the desired emotional engagement at every consumer touch point.
This ensures that you build authenticity in your brand, leading to increased brand equity.
Revolutionary new AI music search technology for brands and agencies
OnBrand brings objectivity to your music strategy, optimising both effectiveness and ROI
Search vast music catalogues using brand personality, archetypes and attributes
Or test any new track for brand and campaign resonance
Whether that is testing and optimising your core sonic branding or brand voice, or providing the search technology you need to find brand appropriate music for campaigns and social, SoundOut has an unmatched suite of technologies rooted in extensive academic research and over 30 million consumer studies.
We fuse 15 years of expertise in music testing, music psychology and strategic branding and make your core brand personality the benchmark in everything we do.
We then teach your brand to sing.
We work with the majority of the world’s largest media and sonic branding agencies as well as many brands directly and operate in over 150 countries worldwide.
We do not make music, nor do we have a music catalogue to sell. We are truly independent.
With clients including TikTok, Netflix, Amazon, Toyota, Ford, Unilever and GSK (amongst many others) you will be in good company – and we’d love to hear from you.
The SoundOut Index
The definitive sonic logo league-table featuring the world's best sonic logos.
The Effectiveness Edition
Learn what makes a sonic brand ‘effective’ Including ratings of 150 major brands.
What our clients are saying
B2C and B2B brand leaders from almost every market sector, and their sonic branding agencies, have used our SoundScape solutions to ensure sonic logos, sonic anthems, licenced tracks and artist collaborations all have an excellent brand match.
"The SoundOut approach and technology are truly groundbreaking and add significant value to strategic branding and marketing projects."
"SoundOut’s way of thinking and methodology is extraordinary and invaluable. It makes you feel safe that you are thinking through your sound strategy properly"
"Great work for AccuWeather, Rabobank, and other clients. Also the insights are easily translated to creative revisements."
Rachel Fairley, HPE
Marijn, Massive Music
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