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We match music to brands

One platform - to measure the match of any music against your brand or campaign brief

Try OnBrand

Get strategic with music.  Upload a track and benchmark it to your campaign or brand in less than 2 minutes.

Benchmark

Benchmark your brand personality in minutes

Find

Find perfectly brand aligned music for every campaign

Measure

Upload any track and measure your precise brand or attribute affinity in under 2 minutes

Archetype

Maps to NeedScope, Decode and other archetype frameworks

"Without data you're just another person with an opinion"

How it works

From over 500,000 proprietary consumer studies, SoundOut* has mapped the emotional DNA of music to understand how over 240 separate emotional attributes interrelate.  This unique framework  is used to precisely plot the personality of any music track and enables you to:

 

  • Measure the emotional match between the track and any combination of 240 emotional attributes.

  • Define your own brand personality within this framework, enabling you to search for and measure the emotional match between your brand and any music track. 

  • Test any candidate track for brand and/or campaign fit - in under 2 minutes**.


This unique combination of consumer studies, AI (neural networks) and over 200 machine learning algorithms  enables you, for the first time, to consistently execute on a music strategy that both drives campaign effectiveness and builds brand.  All with the confidence that the human emotional response you trigger will be exactly as intended.
 
*In partnership with music psychology faculty of Goldsmiths, University of London 
**In partnership with Cyanite, the world leader in AI tagging of music

Trusted by global leaders

Rexona brand logo
Unilever logo
Netflix Brand Logo
Brand logo
Ford brand logo
Zalando brand logo
Toyota brand logo
Warner Music Group Logo
Legal and general brand logo
Sky brand logo in black and white
Unilever brand logo in white
Verizon brand logo in white
Standard Chartered Brand Logo
Sony Music Logo
Slack brand logo in black and white
Shell brand logo in black and white
Pilsner logo in black and white
Mars cooporate brand logo in black and white
Pedigree logo in black and white
Knorr brand logo
Hewlett Packard Enterprises  logo in black and white
Henkel Brand Logo in Black and white
GlaxoSmithKline logo in black and white
Ebay logo
Dulux brand logo
Diageo brand logo
DHL brand logo in black and white
Boot brand logo in black and white
Aldi brand logo in black and white
Bayer brand logo in black and white

World leading music testing capabilities

250+

Satisfied Clients

500M+

Data points analysed

10+

Years of testing music

Ready To Harness Music To Elevate Your Campaign and Build Your Brand?

Test and validate your decisions with our tailored research solutions. OnBrand enables you to amplify your brand identity while captivating your audience.

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