SoundOut
Consultancy
For over 10 years we’ve worked with hundreds of global brands to advise on, measure and optimise the audio that powers their identities. Tap into our expertise and move from “We should be more strategic with music” to “Let’s make it happen.”
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Complete Sonic Branding Package
A fixed-price, end-to-end project management programme that takes you from blank page to fully researched, rights-cleared sonic logo in under 3 months
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Persistent in market tracking of your sonic logo to quantify it's evolving impact, effectiveness and competative positioning
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Deep evaluation of your brand's current sound across all touchpoints - providing actionable insights to improve your audio effectiveness going forward.
Complete Sonic Branding Package
All-inclusive, customised and cost-effective for medium to global brands - trusted by the world’s biggest names.
A fixed-price, end-to-end project programme that takes you from blank page to fully researched, rights-cleared sonic logo in under 3 months. Includes full project management and matchmaking with leading sonic branding agencies at competative rates.
Ideal when…
You want a premium sonic identity but lack the bandwidth, in-house expertise or agency budget to run the process yourself.
What you’ll walk away with:
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Director-level project leadership - SoundOut manages every step, so you never miss a beat.
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Best-in-class agency matchmaking - we don’t compose your logo, but we know all the top sonic-branding studios and lock in favourable rates.
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Brand-specific creative brief - co-written with you to capture the true essence of your brand, shared under pre-negotiated terms to streamline scope and budget.
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Consumer research - to set initial benchmarks -reveals how consumers currently perceive your brand personality and positioning
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6-12 custom demo logos - 2-3 leading agencies pitch and submit demos, all within your fixed fee.
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Data-driven shortlist testing - fit-to-brand, appeal, recall, attribute alignment and any bespoke KPIs ensure the right partner agency is selected
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Final development & unlimited iterations - we oversee tweaks until you’re 100% happy.
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Validation of your final pick - in-market consumer testing of the chosen logo ensures you invest with confidence.
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Global rights secured - you own the sonic logo outright, with no hidden fees.
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Board-ready presentation - clear narrative, evidence and next-step roadmap for internal buy-in.
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All in fixed fee of $75,000 - $125,000 dependent on scope
Sonic brand tracking
SoundOut already produce the world’s largest sonic brand tracking report, updated every 2 years, it covers over 150 leading brands in the US market and analyses those that are successfuly embedding their sonic logo into the consumer conscious, and those that are not. Read the SoundOut index here.
I SoundOut will periodically measure all essential KPIs to inform you of how your sonic logo is performing in the market. From recognition, attribution, distinctiveness and recall to the evolving match to your self-defined brand personality, and any other custom metrics you’d like to include.
Competitive Benchmarking
No brand stands alone. We’ll also layer in your key competitors’ sonic metrics so you can see exactly where you lead-and where you lag.
Baseline data on 150+ companies is already available via our SoundOut Index bi-annual studies, and access to all this data is included, so you’ll hit the ground running.
Methodology & Deliverables
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Panel & Sample: Nationally representative surveys (n > 500) or targeted panels by age, region, or category.
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Stimulus Control: High-fidelity audio playback in online surveys
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Analysis & Insights
– Deep-dive analytics with detailed segementation (e.g. by demographic, location)
– Brand archetype mapping, emotional response across over 200 emotions/brand attributes, and trend-line dashboards
– Quarterly/bi-annual comparison to track shifts over time -
Reporting Packages
– Full Report (PDF + slide deck)
– Executive Summary (2–3-page highlights)– Workshop & Presentation with your team -
Ongoing Support
– Quarterly check-ins to refine questions or KPIs
– Ad hoc deep dives to explore emerging trends -
– Access to our sonic-brand experts for strategy consultation
Surveys/Year | Analysis & Reporting | Plan | Plan | Add Competitor | Annual Fee |
|---|---|---|---|---|---|
2 | Full analysis + presentation twice per annum | Bi-Annual | Bi-Annual | +$5k/competitor | $15,000 |
4 | Full analysis + presentation four times per annum | Quarterly | Quarterly | +$8k/competitor | $25,000 |
All plans include:
– Unlimited stakeholder access to reports
– Data files (CSV/Excel) for further in-house analysis
– Dedicated SoundOut account manager
Sonic Audit
Are you using music to its full potential?
Our Sonic Audit evaluates how consistently and effectively your brand uses music across all touchpoints-from advertising and digital to retail and events. We analyse every campaign track you’ve used in the last two years, benchmarking them against industry standards, your brand positioning, demographic appeal, emotional impact, and more.
What you'll get:
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A full audit of up to 50 campaign tracks
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Detailed insights on music alignment, consistency, and brand fit
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Competitive benchmarking (optional add-on)
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A strategic roadmap to optimise future music use
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Custom sonic guidelines and recommendations tailored to your brand
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3-month access to OnBrand - our proprietary platform for analysing and selecting campaign music with precision
Is your sonic logo working as hard as it should?
We also offer in-depth analysis of your sonic logo - evaluating its attribution, brand fit, recognition, and emotional impact. Whether you’re questioning its effectiveness or looking to back internal debates with solid data, we can provide the insights you need to make confident, strategic decisions.
Get in touch to explore a customised workflow tailored to your brand.
Package | Fee (USD) | Notes |
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Standard Audit | $20,000 | Includes up to 20 campaign tracks analysed |
Premium Audit | $35,000 | Includes up to 50 campaign tracks analysed |
Competitor analysis addon | $10,000 | Per competitor, to benchmark your performance |
Why brands choose SoundOut
The only evidedece that matters - the audience's.
We test with real consumers, not internal opinions.
Turnkey experience.
From kick-off to launch, SoundOut handle every detail so you stay focused on your core business, while looping you in for all strategic and creative decision making.
Transparent pricing, zero surprises.
Fixed-fee packages and pre-negotiated agency rates mean no cost overruns
Proven track record.
From TikTok to Toyota, our sonic branding solutions are already amplifying the world’s most recognizable brands.