SoundOut Press & Blog

Sonic assets revealed as THE most effective way to hook attention, drive brand recognition and maximise brand awareness New 2 year...

The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...

1 The investment gap nobody’s talking about Marketers love to chase the eyeballs, yet we chronically under-fund the ears. IFPI’s global...

Event Spotlight:   Future of Audio & Entertainment 2025 We're delighted to announce that our Co-founder, Grace Hammond , will be speaking...

We are at the dawn of a new AI world - and nothing will ever be the same again. Despite the limp platitudes from the US tech Bros (and...

David Courtier-Dutton, 12 March 2025 In the next 24 months AI will impact all aspects of marketing from ideation, content creation,...

A celebrity association with your brand can be a powerful way to build profile, increase credibility and build emotional connection with...

The future of creativity At SoundOut, we’re obsessed with measuring the emotional impact of sound - from whispers to chimes, snaps to...