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SoundOut Press & Blog


Research reveals sonic branding as the most effective DBA to maximise brand awareness
Sonic assets revealed as THE most effective way to hook attention, drive brand recognition and maximise brand awareness New 2 year...
5 days ago


The Science of Music in Marketing
The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...
May 16


The Hidden Marketing Multiplier: If consumers adore this content - why do so many brands under-invest, under-report and under-value it?
1 The investment gap nobody’s talking about Marketers love to chase the eyeballs, yet we chronically under-fund the ears. IFPI’s global...
Apr 23


SoundOut Spotlight...
Event Spotlight: Â Future of Audio & Entertainment 2025 We're delighted to announce that our Co-founder, Grace Hammond , will be speaking...
Apr 16


Will branding be more important in the AI future?
We are at the dawn of a new AI world - and nothing will ever be the same again. Despite the limp platitudes from the US tech Bros (and...
Mar 26


When will brands embrace gen AI music?
David Courtier-Dutton, 12 March 2025 In the next 24 months AI will impact all aspects of marketing from ideation, content creation,...
Mar 12


Brand-Artist Partnerships: Striking the Right Chord Without Losing Credibility
A celebrity association with your brand can be a powerful way to build profile, increase credibility and build emotional connection with...
Feb 26


SoundOut Spotlight
The future of creativity At SoundOut, we’re obsessed with measuring the emotional impact of sound - from whispers to chimes, snaps to...
Feb 19
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