Sonic Branding
SoundOut is widely regarded as the world leader in testing new sonic identities for brands and agencies
Your sonic identity
Our sonic branding testing services are regarded as the gold standard worldwide.
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Your sonic brand, or sonic DNA, will live with you for many years and be supported by significant marketing spend. Optimizing your new sonic brand pre-launch through objective testing will deliver a payback many times over by ensuring increased marketing effectiveness going forward.
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We work alongside multiple leading media and sonic branding agencies as well as directly with brands to test new and existing brand logos and anthems - measuring and benchmarking brand match, attributes, appeal, recall, distinctiveness, propensity to buy and many other key metrics.
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Our core expertise includes:
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Sonic logo testing
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Sonic logo/brand audits
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Competitor analysis/positioning
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Sonic brand extension/stretching
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We test both explicitly (conscious response) and implicitly (subconscious response). Our proprietary methodologies are rooted in proven neurological science underpinned by a deep knowledge of strategic branding.
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In all sonic branding testing it is your brand, as defined by you, using our BrandMatch framework, that is the benchmark for the testing.
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We also test and track over 250 in market sonic brands with consumers every 24 months and this provides powerful benchmarking scales for the results, both generally and against your competitors.
All testing is done with real consumers – despite what some may claim, the best AI in the world is not yet capable of an accurate, granular emotional analysis of shortform music.
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We have access to over 250 million consumers worldwide, can test in any country and target any desired demographic or geographic area.
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How it works:
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Contact us for a no obligation chat
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We build a custom study to test with consumers for your input
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We recruit panellists, collect data, apply stringent QA and process the results
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We present detailed results, analysis and recommendations
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All in under 3 weeks
Sonic Identity
Testing
Contact Us
You can now measure the impact of sound. Whether you're creating a sonic identity or finding the perfect advertising soundtrack, get in touch to help guide and validate your decisions.
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