Our technology

The world's most advanced consumer panel platform...

We are powered by our fully automated consumer panel of over 3 million people - growing at over 100,000 consumers/month. 

Our key geographic markets are the US, UK and Germany but we have access to a further 50m consumers in any country in the world.

The panel is accessible via a simple API integration, through our rich SaaS platform or, for specialised projects, through our consultancy services.

We collect fully normalized, weighted and amalgamated consumer insight on new products/media at a speed, scale, accuracy, automation and cost unavailable anywhere else.  We combine this with advanced machine learning to create algorithms to map predictions to your business to drive material and measurable improvements to your bottom line. 

 

​Our patented technology is second to none, we track the activity of every panellist and our proprietary algorithms normalise their ratings and weight their opinions based on the asset they are evaluating.

Quality control is an area we excel at.  Advanced machine learning algorithms, trained on millions of human checked reviews, automatically combine over 40 separate variables to determine genuine from questionable review submissions.  Those on the borderline are checked by humans and their decisions further hone the accuracy of the algorithms over time. This is a radically different and more robust approach than any other consumer panel.

Absolute numbers are rarely insightful unless put into context.  Which is why we always deliver results against robust benchmarked scales anchored to actual historic results in each category that are further enhanced by proprietary statistical methodologies.  

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