History is a good predictor of the future… until it’s not
Brands, wholesalers, and retailers are being squeezed. Given the uncertain economy and the push to add new channels and geographies, the number of decisions around products is exploding: which designs to produce, which styles from an assortment should be carried, which products will be big sellers, etc. Yet at the same time, these same companies have less time and fewer resources to make these decisions.
This whitepaper highlights how a casual footwear company used digital product testing to filter out products that would end up being poor sellers in order to significantly increase the productivity and success of their merchandising and planning teams.
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