The Taylor Swift Index 2024

Taylor Swift is more than just a musical icon. But what happens when you strip away the glittering brand and focus solely on the music?

 
Our ground-breaking 12 year study reveals the surprising truth about her commercial appeal. Using over 64,000 consumer reviews, sourced on the day of each release, we dissect the commercial performance of nearly 200 Taylor Swift songs, answering the questions: How intrinsically good is Taylor Swift’s music, what is the value of her brand and can AI compete?

 

The results may surprise both fans and industry insiders.