Expanding product assortments in a time of reduced resources...
Determining which new items to carry is part art and part science. SoundOut's AI based product testing platform helps with the science by giving retailers and wholesalers detailed insight into how a product will likely perform prior to having any sales data. By pre-screening new items or lines with SoundOut, merchandisers and buyers can spend more time finding additional strong sellers and less time evaluating low performers.
This whitepaper highlights how a casual footwear company used digital product testing to filter out products that would end up being poor sellers in order to significantly increase the productivity and success of their merchandising and buying teams.