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Join date: Aug 28, 2024
Posts (4)
May 16, 2025 ∙ 3 min
The Science of Music in Marketing
The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...
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Dec 20, 2021 ∙ 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
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Mar 23, 2021 ∙ 6 min
Bands, brands and the importance of authenticity to your music strategy (part 2)
David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
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David Courtier-Dutton
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