Jan 12, 2023Using AI tagging to ensure brands can capitalise on the explicit reactions to musicThis post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Sep 23, 2022Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Mar 23, 2022Putting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Mar 9, 2022Delivering quality data from human feedback to unleash the power of sound for brands Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
May 13, 2021Good vibrations…Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......