SoundOut Press & Blog

SoundOut, the leading sonic branding and testing agency, has revealed that the fastest-growing sonic logos of the last two years

US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...

The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency

The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

This post discusses how AI is enabling organisations to unlock the value of their music catalogues.

The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....

SoundOut features in music ally.

SoundOut launch new search tool for brands and agencies

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.

The use of music to deliver emotional impact in storytelling is well established.

SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.

SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

SoundOut Index ranks top sonic brand identities

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.