Webinar: Music in the AI Era
On May 15th MusicTech UK co-hosted a webinar in partnership with SoundOut, Lewis Silken, Cyanite and DLMDD. The session is an...
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SoundOut Press & Blog
Apr 26, 2023
The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
Mar 14, 2023
SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Mar 10, 2023
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Mar 9, 2023
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Mar 8, 2023
Marketers to enter the ‘real world’ by 2024
David Courtier-Dutton comments on a number of marketing trends for the year
Feb 13, 2023
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Feb 7, 2023
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Jan 12, 2023
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Sep 23, 2022
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Sep 13, 2022
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Apr 14, 2022
The ultimate sonic brand?
What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Mar 23, 2022
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Jun 23, 2021
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Apr 23, 2021
You can check out any time you like...
There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
Mar 23, 2021
Bands, brands and the importance of authenticity to your music strategy (part 2)
David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
Mar 16, 2021
Brands, Bands & the Importance of Authenticity
Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
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