Weekly Round-Up

Updated: Jun 18, 2019

A round-up of the industry news you might have missed that got SoundOut HQ talking

WhichPLM have released the latest installment of our industry’s only independent Buyer’s Guide.

SoundOut feature in this year’s installment, alongside a look into the importance of Voice of the Consumer (VoC) analysis for PLM platforms.

This year WhichPLM return to their roots as technology pioneers. The Buyer’s Guide includes insights into 18 different digital solutions categories. These are the solutions that will shape the future of fashion technology.

Download the Buyer’s Guide HERE

NatWest tackles ‘patronising’ way banks talk to women in new campaign

The bank is trying to tackle the huge financial confidence gap between men and women with a campaign that apologises for past behaviour and promises to smash stereotypes, but it’s already proving pretty polarising (and patronising).


Westfield to launch first ever AI powered “Trending Store”

Westfield shopping centre is set to launch “The Trending Store”, the first ever AI powered fashion boutique to sell items trending online in real time.

The Trending Store uses machine learning to determine “trend originators” from across social media, spotting influencers who adopt key trends early and curating a range based entirely on what is trending.


What if unwanted online purchases didn’t have to be returned?

"If it costs more to return and reprocess the product than there is margin in it to start with, it’s nicer, kinder and smarter to just have the customer throw it away."

That’s the premise behind Returnly’s Green Returns, whereby the customer is refunded without being required to return the original item.

At this point, such “returnless refunds” are aimed at “beauty and intimates retailers that are often required to dispose of used and opened products that pose a potential health risk.”


Ikea recreates iconic TV show sets

If we asked you to conjure up an image of the Simpsons' living room, or Monica's purple hued apartment it probably wouldn't be a struggle.

Ikea have gone one step further, re-creating iconic TV living rooms for their latest ad campaign. Friends, Stranger Things and The Simpsons have all got the Ikea treatment. The results are impressive!


Laws of Motion uses algorithms to offer apparel 'microsizes'

Laws of Motion, a direct-to-consumer womenswear brand, launched May 15 stating its clothing fits 95% of women on the first try. The company uses machine learning algorithms to match customers with 99 "microsizes" within sizes 00 through 24.

Customers take a quiz to determine their personalized fit. Questions include height and weight, bra size, torso length, and sizing for a favorite pair of jeans. The questionnaire also asks for demographic information like birth date, race and occupation, which the company says informs its "algorithm logic and continuous development of microsizes" and is not made public.


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