Weekly Round-Up

A weekly round-up of the news and industry insight that got SoundOut HQ talking



The Importance of Data Science in the Fashion Industry

Fashion retailers who embrace and prioritise data science in the design and development of their brands will ultimately have success. Focusing on consumer data is vital to understanding the reason behind purchasing decisions.

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Fashion has a waste problem. These companies want to fix it

Companies are attempting to solve the sustainability issue by making use of wasted fabric (deadstock) and by using analytical research to predict product demand more accurately.

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This Veganuary brands should be wary of ‘meat-free’ mania

Supermarkets and fast food chains are helping bring veganism into the mainstream, however this highly competitive market may quickly be exhausted. In addition, the launch of vegan products does not actually negate the use of animal products, especially in relation fast food brands.

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Alibaba Praised for Ad Recognising Same-Sex Couples

Large Chinese conglomerate shares advert featuring gay couple – this demonstrates major advancement for China where depictions of the LGBTQIA+ community are rare

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Google boosts Assistant with device scheduling and text reading tech

Google is trying to keep up with Apple and Amazon by expanding the features of its voice-powered Assistant.

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Secondhand beauty products set to boom in 2020

Skepticism about buying pre-owned beauty products is slipping away in the face of bagging limited edition, sold-out and premium beauty products for a fraction of the price. Vogue Business reports on the rising popularity of platforms like Glambot and Poshmark are normalising the habit of buying makeup and skincare products on the resale market.

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2019 was UK retail’s worst year ever

New data has shown that 2019 was worst year on record for UK retail, as lacklustre sales over the peak Christmas trading period failed to give the sector the boost it needed.

According to the latest Retail Sales Monitor from the BRC and KPMG, overall retail sales in the UK decreased by 0.1 per cent in 2019, compared with the 1.2 per cent growth in 2018.

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SoundOut Spotlight


RETAIL: Aldi sold 55 million mince pies over the festive season... while historical heavyweights Sainsbury's and Morrisons trailed behind in sales for the period.


BRAND: This Girl STILL Can. Five years on, the campaign to boost female sporting-activity is back.


SOUND: Justin Bieber reeeeally wants his new single Yummy to get to Number 1.... so much so he's telling fans outside the US to stream the track via VPN to guarantee his stop atop the Billboard Hot 100.

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