Weekly Round-Up

A round-up of the industry news and insight that got SoundOut HQ talking

Shopping has become a political act.

Consumer activism and conscious consumerism mean more people are buying from brans they agree with – and boycotting ones they don’t.

In August, it was SoulCycle and Equinox. The month prior, Home Depot. Back in 2017, L.L.Bean. These are only a few of the companies to ignite the collective ire of progressive consumers over corporate ties to Trump.


Why technology is proving pivotal to successfully managing the changing high street

The emergence of new technologies AR and VR technologies has given retailers a renewed hope for the future. The implementation of these technologies in brick-and-mortar stores are able to re-engage consumers and entice them back into physical stores.

The retail industry is in a state of flux and keeping up with change requires the inclusion of innovative technology to gain actionable customer and operational insights.


Amazon Fashion to launch first ever physical festival “Destination Denim”

Amazon is set to launch its first physical fashion festival in Berlin later this month exhibiting the wide range of denim products available on its platform.

Amazon Fashion’s “Destination Denim” festival will run from October 24 to 27 in Berlin’s Kühlhaus, offering shoppers both offline and online “a new denim shopping experience that enables all Amazon customers to find their perfect pair of jeans.”

The four-day festival will feature educational events, workshops, panels and demonstrations alongside live performances from Rita Ora, Jorja Smith and Anne-Marie.


Sports Direct denies plans to shut down most House of Fraser stores

Sports Direct has said it has entered into new leases on the majority of its House of Fraser stores and that it was “working rapidly” on its investment scheme for the chain.

The statement from the Mike Ashley-owned company comes after a report in The Sunday Telegraph suggested that Sports Direct planning to shut down almost all House of Fraser stores once the crucial Christmas trading period comes to an end.


Rihanna rejected a Superbowl Halftime Offer

In an interview with Vogue, Rihanna said that she “absolutely” turned down the invitation because of Kaepernick. “I just couldn’t be a sellout,” is how she put it. She added that if anyone would gain from her appearing at the Super Bowl, it would not be “her people,” and that there are policies of the NFL that she simply does not “agree with at all.”


SoundOut Spotlight

BRAND: After last years award wining David Harbour fronted Superbowl Ads, Tide are back and this time they’ve brought Nick Offerman, Kenan Thompson and Peyton Manning along for the ride.

RETAIL: Topshop have teamed up with mental health charity CALM (Campaign Against Living Miserably) to create a capsule collection featuring over-sized exterior care labels sewn in with self-care messaging and information about CALM’s helpline. £5 from every garment sold goes to the charity’s suicide prevention helpline.

SOUND: The Beatles are back, whipping a whole new generation of young men and women into a frenzy. Spotify revealed that 30% of the bands streams are coming from 18-24 year olds.

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