A round-up of the industry news and insight that got SoundOut HQ talking
Why Avon is ‘getting rid’ of its marketing rule book to attract Gen Z
Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24.
The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing.
“It’s about products, positioning and doing the right thing. That’s how we’re addressing the next generation,” explains the company’s chief brand and beauty officer James Thompson.
Amazon enlists Samuel L. Jackson to voice Alexa
Samuel L. Jackson is one of the many celebrities who’ve lent their voices to the new and improved version of Amazon’s virtual assistant Alexa.
According to Amazon’s description of Jackson’s “voice pack”, users can choose whether they’d like the Hollywood icon to use clean or explicit language. It adds that Jackson will be able to tell jokes, play music and report on weather conditions, though he is unable to assist with shopping, lists, reminders or skills.
The Race For AI: Here Are The Tech Giants Rushing To Snap Up Artificial Intelligence Startups
As the pace of artificial intelligence acquisitions quickens — and the pool of acquirers expands — CB Insights identifies the companies leading the AI charge.
Alibaba partners with augmented reality beauty company Perfect Corp.
Using the Perfect Corp. technology, shoppers can use AR technology to try on various beauty products such as lipstick, blush and eyeliner across Alibaba's online platforms before making a purchase, per the release
70% will swap store visits for voice assistants by 2022
Consumers increasingly prefer to interact with voice assistants and chatbots rather than with humans, especially when researching products or responding to customer service questions after making a purchase. About 70% of people will gradually use voice assistants to replace visits to a store or bank in the next three years, per a survey by the Capgemini Research Institute.
Number of empty shops in UK at highest level for five years
Britain’s high streets, shopping centres and retail parks have been left with the highest number of empty outlets in five years as chains have taken a battering from rising costs and low consumer confidence.
Nearly 12% of shopping locations were empty in the first half of 2019, up 0.6% compared to the same period last year, according to research from Local Data Company’s (LDC) review of 3,000 retail centres.
BRAND: FIFA 20 takes a break from convention and explores when a 'wrong' turns out to be right.
RETAIL: Puma and Amazon have teamed up to create “Care Of”, a new range of leisurewear developed using analysis of customers reviews and search data on the ecommerce giant’s platform
SOUND: Chicken Noodle Soup. The latest viral sensation is here to ease us into the winter months.