A round up of the industry news and insight that got SoundOut HQ talking
The High Price of Fast Fashion
Every day, millions of people buy clothes with nary a thought about the consequences. American shoppers snap up about five times more clothing now than they did in 1980. In 2018, that averaged 68 garments a year, the online firm Rent the Runway told the New Yorker. As a whole, the world’s citizens acquire some 80 billion apparel items annually. And on average, each piece will be worn seven times before being tossed out.
M&S to be booted out of FTSE 100 for first time ever
Marks & Spencer is set to drop out of the FTSE 100 for the first time since the index was introduced 35 years ago, after its stock market value fell below the threshold for inclusion.
With Aerie, Jennifer Foyle has revolutionised the Lingerie Industry
Aerie’s photoshop free campaigns and a genuine celebration of women and their bodies revolutionised an industry dominated by brands like Victoria’s Secret. The companies global brand president Jennifer Foyle ignited a movement in the process.
Can fashion keep its cool … and help save the planet?
The catwalk world of glamour and luxury hides a business that thrives on wasteful consumerism. Now the climate crisis is forcing a rethink. Over the past month, that tension between consumption and the climate crisis has reached the international stage. Under the guidance of French president Emmanuel Macron at the recent G7 summit in Biarritz, 32 fashion companies signed a “fashion pact” to emphasise sustainability in the industry.
And the Islanders boohoo would like to couple up with are…
Boohoo has appointed Maura Higgins and India Reynolds, stars of ITV2 show Love Island, as its new UK brand ambassadors.
Higgins has more than two million followers across her social media channels. Over the next six months she will front her own Christmas edit for the brand, as well as various other projects.
Reynolds had been working with Boohoo as a model for a year before she appeared on the TV show. She will be the face of new trend-led capsule collections dropping every month across the next six months at the etailer.
Ariana Grande sues Forever 21 for £8m over “lookalike” model
Forever 21 is being sued by Ariana Grande after it used her trademark style to promote its products without her permission, including adverts featuring a “look-alike model”.
The US singer filed the $10 million (£8.2 million) lawsuit in a Los Angeles district court over allegations that the fast fashion retailer created an online campaign, including a spin-off cosmetics line Riley Rose, which had striking similarities to her music videos, such as hit song 7 Rings.
British Fashion Council appeals against a no-deal Brexit
The British Fashion Council (BFC) is urging the government to avoid a no-deal Brexit, claiming it would have a “negative impact” on the industry.
It follows figures revealing that trading under World Trade Organization (WTO) rules would cost the UK fashion industry, which is currently worth £32bn, between £850m and £900m.
RETAIL: Chinese retailer platform Tmall employed Alibaba to harness the Voice of the Consumer and showcase data driven design at NYFW.
BRAND: HSBC has created a soundscape album for the 74% of international students who say they miss the sounds of home whilst studying abroad.
SOUND: Lil Nas X paints his vision of the future in Panini music video.