Weekly Round-Up

A roundup of the industry news you might have missed that got SoundOut HQ talking.





Nike buys data analytics start-up Celect

Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect's cloud-based platform provides data to help retailers optimize their inventories with hyper-local demand predictions. By integrating Celect's technology into Nike's mobile apps and website, the maker of athletic apparel aims to forecast how and when consumers will buy certain styles,

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Dove Men+Care appoints BBD Perfect Storm's New Macho unit to evolve masculinity work

Unilever’s male grooming brand Dove Men + Care is following in Gilette’s footsteps by confronting toxic masculinity and making inclusivity a priority.

According to a national survey on the state of masculinity, by BBD Perfect Storm's male marketing strategy unit New Macho, the stereotypical notion of ‘success’ can be as harmful as the social pressure of ‘beauty’ is for women.

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Victoria’s Secret cancels its runway show

The cancellation indicates a pivot away from the brand’s decades-long and most iconic marketing approach.

The event has faced increased controversy in the era of #MeToo, and in May had already been taken off network television by brand parent L Brands.

Victoria's Secret was already facing the challenge of determining how its highly sexualized branding, predicated on the male gaze, fits in the #MeToo era.

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E-Commerce is Boring

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello "underwater stores" and CGI yoga studios.

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Confronting the risks of AI

Artificial intelligence is being utilised to improve our lives in myriad ways. At SoundOut, our application of advanced analytics dramatically improves retailer buying and ranging accuracy. But while AI generates consumer benefits and business value, the negative side effects of AI becoming increasingly ubiquitous are beginning to emerge. This report from McKinsey names privacy violations, discrimination, accidents, and manipulation of political systems, as the most visible knock-on effects. These consequences are more than enough to prompt caution.

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Barneys New York: What Happens Now?

One of the most iconic department stores in the world filed for bankruptcy protection last week. Despite closing fifteen of its twenty-two stores, the luxury retailer aims to restructure its business and find a new owner. But where does that leave the brands it sells?

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Boots introduces reverse plastic bottle vending machines

Its deposit return scheme (DRS), which is being trialled at stores in Perth and Glasgow, reward customers who deposit plastic, glass and metal drinks containers with Boots Advantage Cards points.

The reverse vending machines will accept containers from 50ml to three litres and a maximum of 25 containers per transaction.

For each bottle, customers will receive 10 loyalty points on a voucher, which they can then take to the till and add to their Advantage Card.

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The SoundOut Spotlight


BRAND: Pantene's new campaign urges us to start seeing grey hair differently, encouraging people to celebrate space-age blondes, superhero streaks and silver foxes.



RETAIL: Depop ventured out of cyberspace to launch it’s first UK pop-up. Officially taking entrepreneurial and sustainable retail mainstream., The pop-up will showcase different Depop sellers each week and is exclusive to Selfridges. selfridges.com/depop


SOUND: Mabel’s debut album High Expectations is racing catching up to Lewis Capaldi and Ed Sheeran in the UK. spotify.com


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