A round-up of the industry news you might have missed that got SoundOut HQ talking
The Consumer in the PLM Workflow: 'The Future of Business'
In his first guest post for WhichPLM, SoundOut CEO David Courtier-Dutton drops some truth bombs about the future of PLM (Product Lifestyle Management).
David discusses the relationship between ERP, PLM and C-data, using the recent acquisition of Qualtrics by SAP as a representation of a new paradigm shift.
The real impact and effectiveness of Gillette’s ‘#MeToo’ ad
Our partners at ICE Sight delve into the failings of Gilette’s recent campaign ‘The best a man can be’.
There are a few criteria which need to be met for strategic brand purpose work to stand a chance of delivering, which leads to the conclusion Gillette’s ‘#metoo’ ad was a waste of time and money.
Insight powered by SoundOut.
A majority of retailers struggle with inventory forecasting
A survey of corporate retail professionals found that 73% consider inaccurate forecasting a “constant issue” and another 66% said the same for price inaccuracy. If retailers want to improve inventory forecasting then more and better data will play a crucial role in making that happen.
Though, of course, SoundOut already knew this.
Calculate how much cash SoundOut can save you by tackling this very problem here
Retailers, tech companies team up to improve AR/VR shopping
As 3D looks to be become ubiquitous in the coming years, more than 140 companies have teamed up to create a common set of standards used for augmented and virtual reality shopping.
By working together, retailers, manufacturers and tech companies can make these shopping experiences more compelling for consumers, potentially guiding them to make better purchasing decisions and leading to fewer returns.
H&M sells supply chain transparency
H&M announced last week that it has become the first major retailer to bring transparency to its wider supply chain by offering details on all clothing sold on hm.com.
Each item included in H&M’s transparency initiative will show details on the country where it was produced, supplier names, factory names with addresses and the number of workers employed at the facilities. The retailer’s customers can also find out about the materials used in making individual garments. The goal, according to H&M, is to enable its customers to make more informed choices about the products they purchase.
Atlantic win big at the Music Week Awards
SoundOut client Atlantic took home both the Promotions Team and A&R awards, beating out fellow Warner Music label Warner Bros.
2018 was a strong year for Atlantic, with the Ava Max No.1 single ,a No.1 album from Jess Glynne, the record breaking success of The Greatest Showman soundtrack, which spent 23 non-consecutive weeks at the top of the Official Album Chart.