SoundOut Spotlight

The future of creativity

At SoundOut, we’re obsessed with measuring the emotional impact of sound - from whispers to chimes, snaps to thuds, and beyond. While we’re busy testing new sonic assets for a major US telco, a top 5 global retailer, a world-leading automotive company, and a leading insurer this week, we’ve got a couple of fascinating reads for you to mull over. Stay tuned (literally), and let us know what you think!

What is the future of creativity?

With AI reshaping industries, a big question is whether creativity will survive. This thought-provoking talk dives into the intersection of technology and humanity, exploring the 9 major things that AI will likely replace entirely over the coming few years. Watch it here.

Insider’s Guide: Have You Read It?

Over the past month, over 1,000 people have downloaded our Insider’s Guide to Sonic Branding - have you? From team structures and priorities to common myths, mistakes, budgets, and internal tensions, this practical guide gives you the inside track on navigating the sonic branding process. Don’t miss out! Download it for free here

And finally: Another headline about AI stealing your job?

Read on for something to really be scared about: There's a lot of talk about AI shaking up jobs - and maybe even the world as we know it. In industries like software development and music, that worry feels very real and immediate. But for many people, fear isn’t just about the future - it’s a part of everyday life... Read more here.