SoundOut in The Drum
- Grace Hammond
- Aug 31, 2022
- 1 min read
Sound investments: just how effective is audio branding?
Does audio branding have a lasting impact on consumers’ perception of a brand? For The Drum’s Audio Deep Dive, we take a look at the research and find out how food brand Heck went about developing a sonic identity that will feature in its marketing for the next 20 years.
Read the full article here.

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