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Marketers to enter the ‘real world’ by 2024

A selection of leading marketers have predicted the return of real world considerations this year as the rise of the metaverse stalls.

With artificial intelligence-influenced chat, music and imagery all the rage – along with the associated trust issues – it is perhaps unsurprising that marketers foresee authentic, real-life experiences. Read the full article with comments from David Courtier-Dutton here:

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