FMCG

Overview

 

Whether you want guidance on range planning, demographic appeal, packaging, pricing or hone strategies to enter new markets or territories, SoundOut can help.

SoundOut's first  partner in the FMCG vertical is Strax Gmbh, a world leader in the procurement and distribution of mobile phone accessories. Strax's new RangeLens solution, powered by SoundOut, enables Strax customers worldwide to plan their range and optimise their buy based on target demographics, phone ownership or any number of other factors. The economics of the mobile phone accessory market mean that with RangeLens, Strax is able to deliver a ROI in excess of 1000% for customers such as Best Buy, Carphone Warehouse and Adidas.

SoundOut can test items in the US or UK markets across 12 distinct demographics.  Because SoundOut is able to test individual products, or whole collections, in a matter of days, risk and uncertainty on high volume buys are dramatically reduced and ranging decisions can be made with the benefit of hard up to the minute data.

In addition to assisting with range selection, SoundOut is now combining its ability to accurately measure appeal and price expectation via crowdsourcing with advanced machine learning technologies and can provide  retailers with reliable sales forecasts on new items at any proposed retail price.   The financial benefits for retailers are both significant and measurable.