Whitepaper: Crowdsourcing - the solution for unpredictable times...
2020 might end up being the most volatile business year in the last 30 years[i]. As a result, brands, manufacturers, and wholesalers, are faced with a dilemma when it comes to predicting what will appeal to consumers for the winter of 2020 and beyond.
[i] As measured by the CBOE VIX Volatility Index; to date only October 2008 (VIX>70) is higher.
This whitepaper looks at how the fashion industry can leverage crowdsourcing to better predict appeal and demand of new products.
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