Exploring the Streets
Whitepaper: Crowdsourcing - the solution for unpredictable times... 
 

2020 might end up being the most volatile business year in the last 30 years[i].  As a result, brands, manufacturers, and wholesalers, are faced with a dilemma when it comes to predicting what will appeal to consumers for the winter of 2020 and beyond. 

[i] As measured by the CBOE VIX Volatility Index; to date only October 2008 (VIX>70) is higher.

This whitepaper looks at how the fashion industry can leverage crowdsourcing to better predict appeal and demand of new products. 
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