The SoundOut Index - Personality Edition

 How important is it for your sonic identity to match the identity of your core brand?  How can you even measure this?  In this Personality report, with the help of 60,000 consumers and an in depth analysis of over 135 major brands, we take a deep dive into sonic personality and why it is so important if you want your sonic identity to become a distinctive brand asset rather than just a marketing asset.  We explore and measure how core brand identity can consume the personality of a sonic logo, and reveal the sectors and brands that are weaponizing their sonic identity to greatest effect.