Brands

SoundOut works extensively with agencies, brands and programmatic platforms (online and digital out-of-home) to predict creative impact and effectiveness.  SoundOut’s 2.5 million strong consumer base enables advertisers to test any number of creative concepts or executions in real time to ensure campaign creative is optimized before campaigns go live. 

SoundOut can test concepts, copy, pop-ups, imagery, video and, for outdoor, simulated context to measure impact, brand recognition and moment and depth of comprehension.

SoundOut offers advanced video testing capabilities - testing long or short form video across 20 territories.  By measuring second by second engagement, clients can identify which frames of content are resonating with each target demographic.

With social media and advertising increasingly dominated by video, impact, engagement and brand match have never been more important.  With a turnaround of under 24 hours, SoundOut is an invaluable tool to ensure your content and messaging is as compelling as your targeting.

When integrated with programmatic platforms, SoundOut dynamically builds prediction algorithms using SoundOut consumer outputs, in market performance data and machine learning technologies to predict campaign effectiveness with target demographics before campaigns are launched.  

SoundOut Brandmatch

90% of all purchasing decisions are made subconsciously and are therefore almost entirely driven by emotion rather than logic.

 

As with human relationships, the strength of a consumer’s emotional relationship with a brand is based on the resonance with, and respect for, the emotional brand values.   To build and retain brand equity it has never been more critical to be consistent in that relationship, and brands must ensure that every campaign, commercial, soundtrack, voiceover and digital asset underpins and reinforces those emotional brand values. 

 

SoundOut BrandMatch is a powerful new product enabling you to quantitatively benchmark your core emotional brand values against the actual consumer perception of your brand values at any point in time.

 

Brandmatch enables you to accurately measure the emotional brand values associated with any piece of media, be it a song, a video, a marketing message, a voiceover or imagery – and then demonstrate precisely how close a match it is to your brand.

 

How it works

First the brand or agency ‘defines’ the emotional brand values/positioning via a simple yet powerful online tool.  Next we ask several hundred individuals in our panel to do the same, either on the brand or on a piece of media content the brand is considering using.  The resultant outputs are passed through a number of proprietary algorithms and the output reveals the closeness of match – and identifies where and why there is misalignment, either generally or by any desired demographic.

 

The whole process takes around 24 hours and is fully automated via the SoundOut platform.

 

The Science

SoundOut BrandMatch is underpinned by rigorous academic methodologies (Asmus 1989/Aaker 1997/Müllensiefen 2014), re-engineered via machine learning technologies and now automated within the SoundOut platform and powered by our 2.5m strong consumer community.

 

The result is a uniquely powerful quantitative tool that is increasingly being used by leading branding agencies and FMCG businesses. Clients can launch campaigns in the confidence that the creative is optimized and that the ROI will meet or exceed internal targets.

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