soundout | SoundOut

SoundOut in Music Ally

SoundOut features in music ally.

SoundOut in Campaign

With more chief music officers joining the C-suite, does it signal a broader trend ...

SoundOut in Marketing & Media

SoundOut coverage in Marketing and Media magazine.

SoundOut in Campaign

Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...

SoundOut in Brands Journal

"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.

Putting the implicit/subconscious impact of music to work for brands and marketers

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

Delivering quality data from human feedback to unleash the power of sound for brands

Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...

An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat

SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign

How data can inform and enhance your sonic strategy at every step

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

The Top 100 US sonic logos named in the new SoundOut Index

SoundOut Index ranks top sonic brand identities

MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool

Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool