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    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    Delivering quality data from human feedback to unleash the power of sound for brands
    Grace Hammond
    • Mar 9
    • 5 min

    Delivering quality data from human feedback to unleash the power of sound for brands

    Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
    David Courtier-Dutton
    • Dec 20, 2021
    • 3 min

    An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat

    SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
    How data can inform and enhance your sonic strategy at every step
    Grace Hammond
    • Jun 15, 2021
    • 4 min

    How data can inform and enhance your sonic strategy at every step

    How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
    The Top 100 US sonic logos named in the new SoundOut Index
    Grace Hammond
    • May 19, 2021
    • 4 min

    The Top 100 US sonic logos named in the new SoundOut Index

    SoundOut Index ranks top sonic brand identities
    MassiveMusic and SoundOut Launch World's First Data-Driven  Sonic Branding Tool
    Grace Hammond
    • Mar 24, 2021
    • 4 min

    MassiveMusic and SoundOut Launch World's First Data-Driven Sonic Branding Tool

    Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool
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