For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...

SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign

How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic

SoundOut Index ranks top sonic brand identities

Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool