The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Apr 11
- 1 min
TikTok key to sonic branding with Gen Z
US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...
Grace Hammond
- Mar 14
- 1 min
SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Grace Hammond
- Mar 14
- 1 min
SoundOut in Performance Marketing World
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 10
- 1 min
New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 9
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Grace Hammond
- Mar 8
- 1 min
Marketers to enter the ‘real world’ by 2024
David Courtier-Dutton comments on a number of marketing trends for the year
Grace Hammond
- Feb 13
- 1 min
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Sep 14, 2022
- 1 min
SoundOut in Campaign
With more chief music officers joining the C-suite, does it signal a broader trend ...
Grace Hammond
- Sep 13, 2022
- 1 min
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Grace Hammond
- Aug 31, 2022
- 1 min
SoundOut in Campaign
Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Grace Hammond
- Mar 23, 2022
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Mar 9, 2022
- 5 min
Delivering quality data from human feedback to unleash the power of sound for brands
Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
David Courtier-Dutton
- Dec 20, 2021
- 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Grace Hammond
- Jun 15, 2021
- 4 min
How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
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