The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Apr 11, 2023
- 1 min
TikTok key to sonic branding with Gen Z
US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...
Grace Hammond
- Mar 10, 2023
- 1 min
New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Grace Hammond
- Mar 9, 2023
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
David Courtier-Dutton
- Dec 20, 2021
- 3 min
An ‘unexpected test’ – the Christmas credentials of John Lewis’ latest festive treat
SoundOut analysis of the John Lewis Brand and it's personality match to the Christmas campaign
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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