The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Mar 14
- 1 min
SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Grace Hammond
- Mar 14
- 1 min
SoundOut in Performance Marketing World
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
Grace Hammond
- Mar 10
- 1 min
New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Sep 13, 2022
- 1 min
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Grace Hammond
- Aug 31, 2022
- 1 min
SoundOut in Campaign
Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Branding Mag
The use of music to deliver emotional impact in storytelling is well established.
Grace Hammond
- Aug 9, 2022
- 1 min
SoundOut in Brands Journal
SoundOut feature in Brands Journal, measuring the subconscious impact of music on your brand.
Grace Hammond
- Mar 23, 2022
- 8 min
Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace Hammond
- Jun 15, 2021
- 4 min
How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Grace Hammond
- May 19, 2021
- 4 min
The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
Grace Hammond
- Apr 23, 2021
- 2 min
You can check out any time you like...
There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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