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    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    How data can inform and enhance your sonic strategy at every step
    Grace Hammond
    • Jun 15, 2021
    • 4 min

    How data can inform and enhance your sonic strategy at every step

    How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
    The Top 100 US sonic logos named in the new SoundOut Index
    Grace Hammond
    • May 19, 2021
    • 4 min

    The Top 100 US sonic logos named in the new SoundOut Index

    SoundOut Index ranks top sonic brand identities
    You can check out any time you like...
    Grace Hammond
    • Apr 23, 2021
    • 2 min

    You can check out any time you like...

    There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
    SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
    Grace Hammond
    • Apr 7, 2021
    • 4 min

    SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

    The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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