music strategy | SoundOut

SoundOut in Music Ally

SoundOut features in music ally.

SoundOut in Campaign

With more chief music officers joining the C-suite, does it signal a broader trend ...

SoundOut in Campaign

Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...

SoundOut in Brands Journal

"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.

SoundOut in Brands Journal

SoundOut feature in Brands Journal, measuring the subconscious impact of music on your brand.

Sound provides a massive opportunity for brands to get between someone’s ears!

SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.

New research quantifies the emotional impact of music on advertising

SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.

Putting the implicit/subconscious impact of music to work for brands and marketers

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

Delivering quality data from human feedback to unleash the power of sound for brands

Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...

DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound

DLMDD and SoundOut launch tool to help Brands find their Sound

Bands, brands and the importance of authenticity to your music strategy (part 2)

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Brands, Bands & the Importance of Authenticity

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this