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    New research quantifies the emotional impact of music on advertising
    Grace Hammond
    • May 20
    • 6 min

    New research quantifies the emotional impact of music on advertising

    SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    Delivering quality data from human feedback to unleash the power of sound for brands
    Grace Hammond
    • Mar 9
    • 5 min

    Delivering quality data from human feedback to unleash the power of sound for brands

    Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
    DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound
    Grace Hammond
    • Jan 20
    • 2 min

    DLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their sound

    DLMDD and SoundOut launch tool to help Brands find their Sound
    Bands, brands and the importance of authenticity to your music strategy (part 2)
    David Courtier-Dutton
    • Mar 23, 2021
    • 6 min

    Bands, brands and the importance of authenticity to your music strategy (part 2)

    David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
    Brands, Bands & the Importance of Authenticity
    David Courtier-Dutton
    • Mar 16, 2021
    • 4 min

    Brands, Bands & the Importance of Authenticity

    Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
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