Grace HammondMay 206 minNew research quantifies the emotional impact of music on advertisingSoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace HammondMar 238 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace HammondMar 95 minDelivering quality data from human feedback to unleash the power of sound for brands Grace Hammond is not just the co-founder of SoundOut, she is, as we will find out below, the Lennon to David’s McCartney. And it’s that...
Grace HammondJan 202 minDLMDD unveils ground-breaking new audience insight tool DLMDD Ignite to help brands find their soundDLMDD and SoundOut launch tool to help Brands find their Sound
David Courtier-DuttonMar 23, 20216 minBands, brands and the importance of authenticity to your music strategy (part 2)David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-DuttonMar 16, 20214 minBrands, Bands & the Importance of Authenticity Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this