Grace HammondJan 12, 20235 minUsing AI tagging to ensure brands can capitalise on the explicit reactions to musicThis post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace HammondSep 23, 20226 minRecall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace HammondMar 23, 20228 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...