Grace HammondMay 20, 20226 minNew research quantifies the emotional impact of music on advertisingSoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace HammondMar 23, 20228 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...