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    New research quantifies the emotional impact of music on advertising
    Grace Hammond
    • May 20
    • 6 min

    New research quantifies the emotional impact of music on advertising

    SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
    Grace Hammond
    • Jun 23, 2021
    • 3 min

    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US

    SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
    Grace Hammond
    • Jun 23, 2021
    • 3 min

    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

    SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
    The Top 100 US sonic logos named in the new SoundOut Index
    Grace Hammond
    • May 19, 2021
    • 4 min

    The Top 100 US sonic logos named in the new SoundOut Index

    SoundOut Index ranks top sonic brand identities
    SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
    Grace Hammond
    • Apr 7, 2021
    • 4 min

    SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music

    The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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