Grace HammondMay 206 minNew research quantifies the emotional impact of music on advertisingSoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace HammondJun 23, 20213 minSoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the USSoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace HammondJun 23, 20213 minSoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace HammondMay 19, 20214 minThe Top 100 US sonic logos named in the new SoundOut Index SoundOut Index ranks top sonic brand identities
Grace HammondApr 7, 20214 minSoundOut and Goldsmiths, University of London to map the subconscious emotional impact of musicThe project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.