TikTok key to sonic branding with Gen Z
US brands are failing to connect effectively with Gen Z in their sonic branding efforts, new research suggests. According to SoundOut,...
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Grace Hammond
- Mar 10
- 1 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Mar 10
- 1 min
SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Jan 11
- 1 min
How can brands use sound and music to better empathise with consumers?
The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....
Grace Hammond
- Oct 20, 2022
- 4 min
Campaign music search for brands and agencies
SoundOut launch new search tool for brands and agencies
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Grace Hammond
- Aug 30, 2022
- 1 min
SoundOut in Branding Mag
The use of music to deliver emotional impact in storytelling is well established.
Grace Hammond
- May 20, 2022
- 6 min
New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- May 19, 2021
- 4 min
The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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