New research quantifies the emotional impact of music on advertising
SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.
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Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- May 19, 2021
- 4 min
The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.