The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
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Grace Hammond
- Mar 9
- 3 min
SoundOut launches new service to instantly match brands to top trending TikTok tracks
SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade
Grace Hammond
- Feb 7
- 4 min
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Sep 13, 2022
- 1 min
SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the US
SoundOut Index report reveals that distinctiveness does not increase propensity to buy in the SoundOut Effectiveness Edition.
Grace Hammond
- Jun 23, 2021
- 3 min
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace Hammond
- Apr 7, 2021
- 4 min
SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
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