Grace HammondFeb 74 minHow brands can use music in adverts to make people feel good and sell tooFor our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Grace HammondJan 125 minUsing AI tagging to ensure brands can capitalise on the explicit reactions to musicThis post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace HammondSep 23, 20226 minRecall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy