authenticity | SoundOut

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

SoundOut in Marketing & Media

SoundOut coverage in Marketing and Media magazine.

The ultimate sonic brand?

What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

Putting the implicit/subconscious impact of music to work for brands and marketers

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

You can check out any time you like...

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

Bands, brands and the importance of authenticity to your music strategy (part 2)

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Brands, Bands & the Importance of Authenticity

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this