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    The ultimate sonic brand?
    Grace Hammond
    • Apr 14
    • 3 min

    The ultimate sonic brand?

    What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
    Putting the implicit/subconscious impact of music to work for brands and marketers
    Grace Hammond
    • Mar 23
    • 8 min

    Putting the implicit/subconscious impact of music to work for brands and marketers

    For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
    Grace Hammond
    • Jun 23, 2021
    • 3 min

    SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK

    SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
    You can check out any time you like...
    Grace Hammond
    • Apr 23, 2021
    • 2 min

    You can check out any time you like...

    There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
    Bands, brands and the importance of authenticity to your music strategy (part 2)
    David Courtier-Dutton
    • Mar 23, 2021
    • 6 min

    Bands, brands and the importance of authenticity to your music strategy (part 2)

    David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
    Brands, Bands & the Importance of Authenticity
    David Courtier-Dutton
    • Mar 16, 2021
    • 4 min

    Brands, Bands & the Importance of Authenticity

    Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this
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    • White Papers

      • Implicit
      • Soundout Index
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    • Contact

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