Grace HammondApr 143 minThe ultimate sonic brand?What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...
Grace HammondMar 238 minPutting the implicit/subconscious impact of music to work for brands and marketersFor the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Grace HammondJun 23, 20213 minSoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched
Grace HammondApr 23, 20212 minYou can check out any time you like...There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
David Courtier-DuttonMar 23, 20216 minBands, brands and the importance of authenticity to your music strategy (part 2)David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started
David Courtier-DuttonMar 16, 20214 minBrands, Bands & the Importance of Authenticity Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this