What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this