#brandstrategy

How brands can use music in adverts to make people feel good and sell too

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

Using AI tagging to ensure brands can capitalise on the explicit reactions to music

This post discusses how AI is enabling organisations to unlock the value of their music catalogues.

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

Sound provides a massive opportunity for brands to get between someone’s ears!

SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.

No, no limits, we’ll reach for the sky

Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...

Like a rubber ball….

Continuing our focus on the special culture at SoundOut, we thought we’d introduce you to the lovely Emily. Like the Bobby Vee song from...

Why developing consistent brand character is so important

This post is the fifth in a series of interviews with experts in branding and sonic branding. This time we have captured the thoughts of...

Music, memory and the commercial potential for music and brands

This post is the third in a series of interviews with experts in the sonic branding sector. And we’re delighted that Dave Baker another...

Come up and see me, make me smile

The Cockney Rebel classic starts with the line... ‘You’ve done it all, you’ve broken every code’… which connects nicely with the role of...

Good vibrations…

Our post about the fabulous Lu Scott started with that timeless lyric from Hotel California, ‘you can check out any time you like......

You can check out any time you like...

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...